Values & Vices

Challenge

Values & Vices aimed to create a unique, family-friendly board game that not only entertained but also encouraged important life values. The client envisioned a product that could bring families together, spark meaningful conversations, and promote learning through play. The challenge was to create a game that was fun for kids and meaningful for adults, striking the perfect balance of play and education.

Our Process

To bring Values & Vices to life, we followed a comprehensive six-step approach:

Market Research & Strategic Planning: Conducted research on family game preferences, competition, and trends in educational entertainment to identify a market niche.
Concept Development: Collaborated with the client to define the game’s core themes, mechanics, and educational objectives, ensuring it aligned with family values.
Design & Prototyping: Created engaging artwork, character designs, and a game board prototype that would appeal to kids and parents alike.
Gameplay Testing: Ran multiple playtest sessions with families to refine the game mechanics, ensuring it was easy to understand, fun, and educational.
Production & Launch Preparation: Coordinated with manufacturers for quality production and developed packaging that highlighted the game’s value-driven focus.
Post-Launch Management: Assisted with marketing strategies, distribution, and customer support to ensure sustained engagement and sales.

Project Info

E-Commerce, DTC Brand

Client

Industry

Retail, eCommerce

Highlights

Single Peroduct, Design, Prototype

Conclusion

The Solution

Left Lane Technologies delivered a complete game product, from concept to launch, that resonated with families across the U.S. Values & Vices offers an interactive way for families to explore important values and life lessons in a playful setting. The game combines bright visuals, engaging characters, and scenario-based gameplay that helps children and adults connect meaningfully. Since launching, Values & Vices has received positive reviews from families for its balance of entertainment and education, fulfilling the client’s vision and delivering on our mission to turn ideas into successful ventures.